A Foundation Of Transparency & Trust

We established the Purity Pay program with a singular mission:  To help our clients save money on credit card processing rates and fees while experiencing the pure, honest payment processing they deserve.

The Purity Pay Story

My wife Erin and I have a true passion for helping business owners. After all, we own and operate small businesses ourselves here in Iowa.

We understand first-hand the blood, sweat and tears that go into running a business and how expensive services have become with cost and inflation. Some days it seems like everyone is out to take our profits.

During my 20-year career in credit card processing, I've seen this first-hand and become familiar with unethical practices within our industry:

  • Processors quoting low rates and fees only to raise them shortly after merchants sign up
  • Sales reps up-charging equipment by 200% to earn excessive commissions
  • Processors locking merchants into long-term equipment contracts and leases
  • Merchants tied into long-term contracts which renew automatically if they don't notify the processor within 30 days

It's not right or ethical. I knew it could be done differently and that's why I started Purity Payment Solutions in 2017 with a mission of bringing transparent and honest credit card processing to businesses big and small.

I hope you'll allow us to compare your existing programs' rates and fees with Purity Pay's low, transparent and honest pricing. We want to earn your business every day and have no long-term contracts or early cancellation penalties. We can help you save thousands a month by eliminating ALL processing costs with cash discounting and surcharge programs if you choose.

No matter the program, we'll help you save money and make the switch simple and easy—handling all paperwork and sending equipment pre-programmed, ready to plug in and use.

We hope you'll consider joining the Purity Pay family. We'll take AWESOME care of you.


Kent Nanke
Founder & Owner
Purity Payment Solutions, LLC

Small Business Deserves Honest Pricing

Hi –
My name is Erin Nanke.  My husband, Kent, and I launched our first small business in 2013. 
Even though Kent had spent so many years working in the credit card processing business, I was convinced it was just another service and decided to process through a company in the salon industry.

I was shocked at how it turned out. I signed a 2-year contract to get the best deal on my processing machine. Little did I know my rates would be raised several times after I signed up.
Switching to the transparent pricing Kent set up with Purity Pay helped my businesses save a bundle on fees.  At the end of the day, that left more money in our business to help build a better bottom line.
It all comes down to treating small businesses the way you’d want your own family business treated.  And I can say from experience that’s exactly what you can expect from Kent and Purity Pay.


Erin Nanke
Former Owner - Shear Madness Haircuts for Kids
West Des Moines & Ankeny, IA

Pure, Transparent Payment Processing
The Dental Purity Pay Advantage:
► Lower overhead means discounted rates and low fees.
► Assurance processor controlled rates will not increase. 
► NO application fees. NO set-up fees. NO annual fees.
► NO long-term contract. NO cancellation penalties.
► We'll handle all paperwork on your behalf.
► Equipment sent pre-programmed—ready to use.
Steffany Mohan, DDS

"We switched our five dental practices to Purity Pay and certainly we saved money, but we really gained trust and security with our merchant services company. Thanks for everything!"

- Steffany Mohan, DDS
Owner, Plaza Dental Group; West Des Moines, IA
Delores Trunage, Office Manager

I can't say enough positive things about Kent and Purity Pay. We have been working with Kent for about three years and we receive the same awesome service today as we did on day one. He is quickly responsive when a question arises regarding our processing. Kent explains things in a very easy to understand language – you don’t have to be an expert in credit card processing to talk to him.

He has helped us implement a user-friendly and cost efficient credit card processing system. We love having the option to set our patients up on recurring payments through this system.

I have, and will continue to, recommend Kent and Purity Pay to other dental offices, friends, and family members who own businesses that need credit card processing.  I’ve never had a vendor who is as responsive and “happy to do it” as Kent is – no matter what time of day, and no matter how big or small the question is.

- Delores Trunage, Office Manager
Thompson and Frey Dentistry; Owensboro, KY
Eric Recker, DDS

We switched to Purity Pay and have been extremely happy!  Not only did we save $1,500 per year, but Kent also helped us get out of an extremely bad, auto-renewing long-term contract our previous processor had us tied into. That processor also charged us $1,200 over 2 years for a payment terminal that would have cost us less than $200 had we bought it outright.

We like Purity Pay because there are no long-term contracts and no cancellation penalties. Plus, they provided us a terminal for us to use for FREE. It is refreshing to work with a company you can trust in this industry—one that truly cares about our needs and provides outstanding service.

I highly recommend talking to Kent and Purity Pay for your processing!

- Eric Recker, DDS
Recker Dental Care; Pella, IA
Lonnie Easter, DDS

"I've been processing with Purity Pay for almost 2 years and we are saving almost $8,000 per year. They made it simple and easy to switch and even handled the paperwork for me. We love their personal approach to service. So nice to work with a company that cares. My only regret is not switching sooner for the savings.  I would highly recommend them."

- Lonnie Easter, DDS
Johnston Dental; Johnston, IA
Daniel Nelson, DDS

"As someone completely naïve to credit card processing and compliance, Kent was instrumental in launching my business in the right direction.

I appreciate how Kent analyzed Purity Pay’s pricing and processing types compared to another competitor endorsed by my professional association. He does not lock you into any vague long-term contracts like his large company competitors, so I am assured Kent wants the best for my small business.

Kent is proactive in his approach – he came out to do a security update with no questions asked and filled out all of the back-end paperwork for compliance so I could focus on my practice. I appreciate his genuine desire to educate his clients and also the ability to provide clear, honest payment processing."

- Daniel Nelson, DDS
Springbrook Family Dentistry; Guthrie Center, IA
Melissa Snyder, Office Manager

"As an office manager of a busy dental practice, I appreciate how quickly Purity Pay responds to our requests. We don't need to contact them often,  but when we do, they answer. No phone trees or long wait times. We use a virtual terminal that still allows us to accept chip cards, set up recurring payment plans and it's simple to look up transactions from last week or a year ago.  We love it!"

- Melissa Snyder, Office Manager
Lakeshore Family Dentistry; Panora, IA
Keith Whittemore, DDS

"I’ve known Kent for years and knew I could trust him but just recently got around to having him look over my statement.  I wished I would have done it years ago.  There were all sorts of hidden upcharges in rates and fees.  He saved me almost $1,500 per year and we are very happy with the service he has provided.  I would highly recommend Purity Pay."

- Keith Whittemore, DDS
Waterloo, IA
Brian Martin, DDS

"I was referred to Purity Pay by a business contact after being fed up with tricky fees and confusing credit card processing statements.

From the moment we spoke, Kent and his team made me feel very comfortable. I could tell this was a company that wants to do right by their customers. I just felt better talking to the same person and not feeling like someone was lying to me the whole time.

I decided to make the switch. Not only did it make financial sense, but they made the process simple, even helping me fill out the paperwork. I would highly recommend Purity Pay to any business needing a solid, trustworthy credit card processing company."

- Brian Martin, DDS
Martin Family Dentistry; Santa Barbara, CA